Tracy Pallas, Vice President of Channel Sales, Illusive Networks Recognized as 2017 CRN® Channel Chief
New York, NY and Tel Aviv, Israel – May 24, 2017 – illusive networks, the leader in Deceptions Everywhere® cybersecurity, announced today that CRN®, a brand of The Channel Company, has named Tracy Pallas, Vice President of Channel Sales, to its prestigious list of 2017 Channel Chiefs. The executives on this annual list represent top leaders in the IT channel who excel at driving growth and revenue in their organizations through channel partners.
Channel Chief honorees are selected by CRN’s editorial staff on the basis of their professional achievements, standing in the industry, dedication to the channel partner community and strategies for driving future growth and innovation. Each of the 2017 Channel Chiefs has demonstrated loyalty and ongoing support for the IT channel by consistently promoting, defending and executing outstanding channel partner programs.
Pallas successfully launched illusive networks’ 100% channel sales strategy, executing agreements with top national and regional security VARs in the Americas, APAC, and EMEA. Pallas is credited with introducing a variety of channel programs which include: Opportunity Registration to provide partners with significant margin-protection for identifying and driving new opportunities through closure; the Partner Sales Portal, which includes customized playbooks, competitive strategies, and sales tools developed to ensure partners with high lead-to-closure rates; and the Accelerate Partner Certification Program, with free online training and testing for both sales and technical specialists.
“The executives on our 2017 Channel Chiefs list have distinguished themselves by building strong partner programs, developing and executing effective business strategy and helping to advance the channel as a whole,” said Bob Faletra, CEO of The Channel Company. “They represent an extraordinary group of individuals who lead by example and serve as both invaluable advocates and innovators of the IT channel. We applaud their achievements and look forward to their successes in the coming year.”
This is past year, illusive networks continued to redefine the Distributed Deception Platform market introducing Attacker View, Advanced Ransomware Guard, and Wire Transfer Guard to protect against today’s top cybersecurity threats. Partner-initiated leads account for a significant percentage of the company’s overall forecast and partners have helped illusive to expand its focus into the small and mid-market customer segments worldwide.
“It’s been exciting to build illusive networks channel program from the ground up,” said Pallas, a 20-year security industry veteran. “Our leadership team firmly believes in a process of continuous improvement based on partner feedback. Illusive networks’ goal is to be top-of-mind with our partners and remain easy to do business with us. We are committed to adding incentives, enablement tools and additional opportunities for service revenue to fuel continued growth.”
The 2017 CRN Channel Chiefs list is featured in the February 2017 issue of CRN and online at www.crn.com/channelchiefs.
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